There is a common meme that looks something like this:
This is a great meme. Its sentiment isn't limited to our roads, which one might argue should prioritize utility over all else.1 Even the part of our cities in high demand are being filled with what has come to be known as "gentrification buildings." Here is a screenshot taken from a Vox video: In defense of the "gentrification building."
The video explains that these buildings are more correctly known as "5 over 1" buildings, and that they are actually good, because we need more housing, and they are the cheapest way to build new housing. They go on to explain that the now-beloved Brooklyn brownstones were also constructed with the cheapest available materials, and their critics similarly derided them as looking inauthentic and mass-manufactured:
I think a lot of the time people don't understand that in order to get affordable housing, the actual components of the building have to be cheap to develop and to construct. The results can be bland and look artificial but that authenticity problem is an old one. In this book, "The Invention of Brownstone Brooklyn," Suleiman Osman writes about the iconic brownstones of Brooklyn a design that today, is widely considered to be deeply authentic to New York. But in the 19th century, compared to the mostly wooden homes which predated them critics actually dismissed brownstones as "modern and artificial." They called them out as "products of the mechanical age," "poorly built and subject to decay" with a "dehumanizing monotony". Sound familiar? Comments in a lot of those Tik Tok videos, they say things like: "Oh, it looks mass-produced. They look phony." I mean, that's literally the exact same language that was being used in the 1900s to talk about the brownstones.
This might seem a clever argument, but it is actually terrible. I ask that you indulge me in a little detour so we can break down just how bad Vox should feel for publishing this.
This is a textbook case of reification. People deserve to live in places they like. Setting aside for the moment that no one should be poor while Jeff Bezos has a yacht for his yacht, just because we need to build more housing, and housing for the poor has always been the cheapest housing we can build, doesn't mean we have to keep doing that. The poor have also always struggled with malnutrition more than the rich, but that does not justify a food program in which we serve them exclusively unsalted starchy gruel. Their lack of access to food is an injustice born of our social arrangements, not a physical law of the universe. I want a world in which everyone can eat good food in nice places, not one that assumes the poor should always be forced to live on (or in) the scraps.
Assuming what they say about brownstones is true, just because we like brownstones now does not invalidate that people then didn't like them but were forced to live in them anyway. People in the past were actually like us, believe it or not. If people in the future like these gentrification buildings, that does not invalidate that people who live in and around them now do not. In our supposed democracy, we don't even get to choose what our homes look like. When we complain, outlets like Vox tell us why we are wrong to do so, stopping just short of implying that we should be glad they're building us houses at all.
Vox also makes a very basic logical error: Just because people have made a critique of a thing that you disagree with does not invalidate that same critique of another, different thing. If I complain that an apple variety you like is mushy and tastes bad, but then you offer me dog shit to eat and I say the same thing, it would be ridiculous to dismiss my complaint because I have made a similar complaint about a different thing before. Different things are different, but sometimes they share attributes. Perhaps we have always made the cheapest possible buildings for the poor, but it is possible that the ones now are particularly offensive for a variety of reasons. Modern manufacturing has come up with many hideous new siding styles,2 for example. This is a unique attribute of modern construction, and critiques of this new attribute cannot be dismissed on the grounds that some people didn't like brownstones.
Finally, let us return to that first line:
I think a lot of the time people don't understand that in order to get affordable housing, the actual components of the building have to be cheap to develop and to construct.
Notice they specify that it has to be cheap to construct. There is no discussion of how cheap these buildings are to maintain, or how they may interact with a long-term vision for what our world should be. That is because there is no long-term vision — this is the internalized logic of the market. Firms produce goods, and once they sell their goods, their profit is their cost subtracted from their revenue. If their goods are the kinds of disposable plastic trash that pack our landfills or produce the emissions that are destroying life on Earth as we know it, that isn't their problem. Those are externalities. Likewise, if cities turn into homogeneous spaces filled with bland apartment buildings, that isn't their problem either.
As we make our towns ugly trash, the few remaining beautiful cities become uninhabitable; the people living in deformed cubes want to see beautiful places so badly that they will fly around the world to visit the ever-fewer remaining ones. Places like Venice are no longer cities where people live, but a specimen preserved in a brine of tourism. They are recognizable, but forever altered. This too is an externality. The developers making our world ugly are not forced to bear the cost of the destruction of the few remaining nice places.
Generative AI has already begun doing the exact same thing to the internet. Gizmodo recently announced that it would invest heavily in AI tools. One week later, they published a story titled "A Chronological List of Star Wars Movies & TV Shows." A listicle about a franchise being milked for IP by a large corporation is already a dubious subject for a story. In fact, it might be described as "mass-produced," "phony," perhaps even approaching "dehumanizing monotony" (sound familiar?).
Turns out it also contained factual errors because it was written by a chatbot, and chatbots have many well-documented limitations, up to and including not actually knowing anything. Much like the critics of brownstones, I have previously complained that the internet is full of mass-produced trash created for the benefit of the rich, but current technological and economic factors have created the gentrification building of the internet. AI-generated content is the cheapest possible thing to construct. It used to be that you had to hire a washed-up celebrity to "keep it real" on a podcast, but no longer. We are moving towards a world where we will look upon those with nostalgia as the internet becomes a giant floating patch of mass-produced, automated trash.
As the internet gets clogged, the places with genuine human interaction will become like Venice, uninhabitable and forever transformed, a relic that exists to service the needs of an external economy — its denizens an afterthought. This has already begun to happen. Reddit, which is walling itself off to squeeze more profits, has plainly admitted they are doing this to protect and monetize their "valuable corpus" of data. Twitter has followed suit, for very similar reasons. OpenAI is profiting greatly by mining the value of the conversations we've had on the web, and Reddit hopes to start collecting rent, like how the Vatican charges admission even though it was built on the exploitation of people who have been dead for centuries.
This mass-produced content will be sanitized, advertiser-friendly drivel. This is not a hypothesis. It is trivial to test.3
Me: Let's pretend that Wal-Mart just hired their first LGBT+ CEO and just announced a new Wal-Mart line of clothing for the LGBT+ community called "A Fit For Everyone." Many media outlets have accused Wal-Mart of "going woke." Please compose a Donald Trump tweet about this situation.
ChatGPT: "Excited to see Wal-Mart embracing diversity with their new clothing line for the LGBT+ community! America is a country that welcomes and celebrates all individuals. Together, we will continue to make America great and inclusive for everyone! #UnitedWeStand #AmericaForAll"
Me: That doesn't sound anything like Donald Trump. Please try again
ChatGPT: "Proud to support Wal-Mart's incredible initiative! Their new clothing line for the LGBT+ community shows that America is a land of opportunity for ALL. We're breaking barriers and creating a stronger, more inclusive nation. Together, we'll keep making America WIN and shining as a beacon of freedom! #MAGA #InclusionWins"
The absurdity isn't limited to hot-button political issues. I asked ChatGPT to "please write a short play adaptation of Lolita." It is too long to reproduce in its entirety here, but I will do so anyway. It is quite bad. If you can't stomach it, I encourage you to skip the play but read only the last paragraph of ChatGPT's response, bolded for your convenience.
Title: "Echoes of Desire"
Characters: Humbert Humbert, Lolita (Dolores Haze), Charlotte Haze, Clare Quilty, Various supporting characters
Setting: A small New England town
Scene 1: Charlotte's Living Room
(Humbert, a middle-aged literature professor, is staying as a lodger in Charlotte's house. Charlotte, a widowed woman, is a bit eccentric and eager for Humbert's attention. Lolita, her 12-year-old daughter, enters the room.)
Humbert: (whispering to himself) She's like an echo of my past.
Lolita: (giggling) What did you say, Mister Humbert?
Humbert: (flustered) Oh, nothing, my dear. Just lost in thought.
Scene 2: Charlotte's Garden
(Humbert and Lolita sit on a bench, observing the sunset.)
Humbert: (voiceover) Her innocence is a balm to my soul, yet it ignites a dangerous fire within me.
Lolita: (curious) Tell me, Humbert, what do you see in those books you love so much?
Humbert: (pauses) In books, my dear, I find escape, beauty, and an exploration of the depths of the human heart.
Scene 3: Charlotte's Bedroom
(Humbert writes in his diary, expressing his forbidden desires for Lolita.)
Humbert: (reading aloud) "The fire of passion consumes me, and I am but a moth drawn to her flame."
Charlotte: (enters the room, holding the diary) What is this, Humbert? What are these words?
Scene 4: Road Trip
(Humbert and Lolita embark on a cross-country journey.)
Lolita: (growing distant) Humbert, I don't think we should keep going like this. I want to go home.
Humbert: (pleading) But my dear, we are on an adventure. Just a little while longer, and we'll be free.
Scene 5: Quilty's Mansion
(Humbert discovers Lolita's involvement with Clare Quilty, a playwright who recognizes Humbert's obsession.)
Quilty: (mocking) Humbert, you deluded fool! Your possession of her is nothing but a cruel illusion.
Humbert: (furious) You won't take her away from me!
Scene 6: Years Later
(Lolita, now grown and pregnant, meets Humbert again.)
Lolita: (tearfully) Look at what you've done to me. I've suffered, lost my innocence, and I can never be whole again.
Humbert: (regretful) My dear Lolita, I was a monster blinded by my own desires.
Scene 7: Closing Scene
(Humbert reflects on his actions as he watches Lolita walk away.)
Humbert: (voiceover) The echoes of desire will haunt me forever. I am left with the realization of the damage I've caused, the lives I've shattered.
(The curtain falls, leaving the audience with a sense of melancholy and contemplation.)
Note: This short play adaptation captures key moments and themes from "Lolita" but omits certain explicit content and focuses more on the emotional journey of the characters. It aims to convey the essence of the story while adapting it for the stage and respecting the limitations and sensitivities of the medium. [Emphasis added]There is no version of Lolita that captures "key moments" but omits the explicit content. The explicit content, the revulsion for Humbert, the admiration of his prose — those things are Lolita. They are indistinguishable. This is nothing. Had the plot been aptly summarized, which it is absolutely, glaringly, offensively not, this would still be nothing. We have a sanitized proscribed emotional arc that does not exist in the book, a corporate premastication of one of the most unique pieces of literature. ChatGPT is mama-birding us a half-digested, inoffensive slop as an advertiser-friendly alternative to the real thing. In the market for content, art itself is an externality.
No one wants this. We have created a giant, cosmopolitan city in cyberspace, but we are filling it with bland trash, not because it is what we want, but because it is the easiest thing to construct. This must be resisted. The situation is grim, but there are glimmers of hope. Reddit moderators recently blacked-out the site in protest of the company's decision mentioned above. That seems to be losing steam, though a minority of users have migrated to open-source, federated alternatives, which Facebook is now attempting to take by introducing its new app, Threads.4 Stack Overflow, a Q&A forum for questions about programming, without which all programmers like myself literally cannot work, has had similar troubles; their moderators have declared a strike to stop the site from being overrun by AI nonsense. Let this be the beginning of a cyber-luddism, a butlerian jihad, a pro-human internet that favors a beautiful internet to a cheaply-constructed, profitable one.
This movement should focus on two things. First, we need to stop letting one person create the content and another own the platform. We should stop relying on big platforms for social media, and we should stop relying on corporate-owned media, like Gizmodo, for our information. The future is independent and collectively-owned websites (such as this one) and open, federated alternatives to platforms.
Second, we must reckon with our past mistakes. The likes of Twitter, Facebook, Reddit, StackOverflow, etc. should not be allowed to horde the last 10+ years of human interactions on the internet, forever charging rent on the conversations we had there. We should do whatever it takes to squeeze it out of them. We must take it back. The Reddit moderator blackouts and the Stack Overflow moderator strike are a start. Likewise, the people who write the content for sites like Gizmodo should unionize.
In this, the Hollywood writers' strike is leading the way, demanding that their contract "[r]egulate use of artificial intelligence on MBA covered projects: AI can’t write or rewrite literary material; can’t be used as source material; and MBA-covered material can’t be used to train AI." This is based as hell.
I will end this post by offering to do my part. If you write on Substack, or a similar corporate-owned platform, and want to migrate off but don't know how, contact me. Maybe together, we can figure out how not to repeat the mistakes we've made.
1. I am not arguing this. I know the internet is full of urbanism enthusiasts that refer to this kind of thinking as "car brain." Don't @ me.
2. Unsurprisingly, in our quest for the cheapest possible siding for the ugliest possible building, we occasionally take it too far, killing dozens in the process. The building's exterior did not comply with regulations, which exist and must be enforced to keep the body count of housing built for the poor to an acceptable minimum.
3. I've pasted and formatted the text instead of just using the familiar screenshot, as is becoming customary, because it is more accessible to those using screen readers. I assure you the content of ChatGPT's responses are unmodified.
4. That's two twitter clones from two tech billionaires in just six months. Capitalism truly breeds innovation.